Who this service is for
Best for brands that have filed or registered a mark and want an ongoing watch for potentially confusing activity.
What is included
- Ongoing monitoring of relevant trademark activity
- Alerts for potentially similar marks
- Information to support faster review of possible conflicts
- A repeatable brand-protection process
- Escalation to qualified legal counsel when legal analysis is needed
How the process works
Define the mark to watch
Confirm the wording, logo elements and relevant goods/services for monitoring.
Monitor new activity
Potentially similar filings and relevant records are reviewed on an ongoing basis.
Review important alerts
If a meaningful conflict appears, you can evaluate options and seek legal advice where necessary.
Questions before you get started
The USPTO registers trademarks, but trademark owners are responsible for enforcement. Monitoring can help identify issues that may deserve review.
Monitoring can begin after filing or registration. The right timing depends on the value of the brand, its market exposure and your enforcement strategy.
Government fees, deadlines and processing times can change. For Canadian trademark information, review CIPO resources. For U.S. trademark information, review the USPTO trademark resources. LLC formation requirements and fees vary by state.