Direct answer
Yes. The USPTO itself recommends searching for similar trademarks before applying. A useful search looks beyond an exact spelling and considers similar wording, appearance, meaning and related goods or services that may create a conflict.
Why exact-match searching is limited
A conflict does not have to be identical. Similar marks used for related goods or services can create problems even when the spelling, spacing, logo or wording differs.
What a broader search is trying to find
A comprehensive search looks for potentially confusing similarities and commercial relationships that may matter to filing strategy. It is not a guarantee of registration, but it can reduce avoidable filing risk.
Search before you invest heavily in the brand
A search is especially useful before paying for packaging, signage, a domain strategy, marketplace inventory or a large advertising campaign. Rebranding after launch is usually more expensive than checking earlier.
What to send for a useful search
Provide the exact wording, any logo or design, the goods or services, where you plan to sell, and any alternative names you are considering. Search quality depends on the commercial context, not the name alone.